Advertising Exam
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Avg score: 30% • Most missed: “Core brand values should be predictable via________.”
Advertising Exam
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25 Questions

1. Letters, folders, reprints, or other material sent through the mails directly to prospective purchases is____________.
2. _________ is copy in a type size larger than that of the body copy and meant to entice readers into reading the body copy.
3. Drawings of a series of sequential frames to indicate the conception of a television commercial is known as
4. Russel H colley pioneered the approach called DAGMAR which stands for
5. __________ is the application of an established brand name to new product offerings.
6. An out of home medium that includes posters, on vehicles is known as
7. __________ is short songs that deliver a brand story in an easy-to-sing format.
8. Many advertising experts call the creative brief as the _____________________
9. _______ is a series of key visuals and accomplishing dialogue that explains a TV commercial.
10. Lintas and Mudra communications, started as ______________of Hindustan Unilever Ltd., and Reliance, respectively.
11. Product and service advertising, the objective is to inform the consumers and generate __________________
12. Misleading ads are prohibited in India under the_________________Act.
13. Which television Network started selling advertising sponsors?
14. ____________ is a period of time during which there is no advertising activity.
15. ___________is the collections of customers who own the same brand ad enjoy talking to each other, sharing and solving brand related problems.
16. ________ ads appear when a viewer closes a page or site.
17. ________ contains the published rates and ad space availability for a particular media such as a web site.
18. Advertising used to communicate an organisations views on issues that affect society or business is known as
19. A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.
20. The complete analysis and execution of the media component of a campaign is _______.
21. ___________is the degree of attachment that customers have to a brand as expressed by repeat purchases.
22. The total net audience exposed to prepared periodical, outdoor, television or radio advertising is _____________.
23. ABC stands for __________.
24. The intrinsic value or worth of a brand is known as
25. Account planning is a much tasked about, much hyped function is also referred to as the______________

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