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BA Animation and Graphic Design Practice Test: Graphics and Animation in Advertising
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BA Animation and Graphic Design Practice Test: Graphics and Animation in Advertising
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25 Questions

1. The research which enables an ad agency to better understand how consumers use a product or service is, _________
2. The highest possible rate for advertising time or space.
3. __________ is defined as the percentage of households in a market that are tuned to a particular television show or radio station.
4. Which among them is not a function of advertising;
5. Three commonly used trade promotions are
6. ‘Art’ in advertisement implies,
7. The possible exposure of the advertising message to one audience member,
8. DAVP stands for:
9. Advertisements intended to promote sale of the products by appealing directly to the consumers/buyers is called,_________
10. The ad advised readers to 'try your skill at using our cream cheese to create an exciting new recipe and you may be the winner of a trip for two to Hawaii.' This ad was promoting a,
11. Awareness, __________, ___________, preference, ___________ and purchase are the stages consumers move through in terms of buyer-readiness.
12. Which of the following is the definition for purchase frequency?
13. A/An __________ made up of the company’s own advertising staff may provide full services or a limited range of services.
14. AAAI represents;
15. Which of the following statements about magazines as an advertising medium is true?
16. ________ define the task that advertising must do with a specific target audience during a specific period of time.
17. The manufacturer, government body or organization which wishes to have advertisements crated and placed:
18. The process of reserving time or time periods with a station or network; checking on available advertising time.
19. _______is the advertisement, facing editorial pages in magazines and newspapers
20. Which of the following is not an example of persuasive advertising:
21. __________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.
22. AdSense is,
23. Developing an effective message strategy begins with identifying ________ that can be used as advertising appeals.
24. Frequency is defined as the
25. Which of the following is not an aspect of the promotion mix?

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