CLEP Marketing
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Avg score: 62% • Most missed: “Organizational sales and purchases of goods and services to support production o…”
CLEP Marketing
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25 Questions

1. Brand for which the owner claims exclusive legal protection

2. Movement of high-wage jobs from one country to lower-cost overseas locations

3. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit

4. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers

5. Participants in an organizational buying action A

6. Consumer refusal of alternatives and extensive search for desired merchandise

7. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition

8. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)

9. Component of the marketing environment consisting of the relationship between the marketer - society - and culture

10. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products

11. Practice of setting a limited number of prices for a selection of merchandise and marketing different product lines at each of these price levels

12. Process of selecting survey respondents or research participants

13. People who purchase new products almost as soon as the products reach the market

14. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers

15. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line

16. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision

17. Division of an overall market into homogenous groups based on variables such as gender - age - income - occupation - education - sexual orientation - household size - and stage in the family life cycle; also called socioeconomic segmentation

18. Process by which new goods or services are accepted in the marketplace

19. Products characterized by plain labels - no advertising - and the absence of brand names

20. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.

21. Organization that replaces GATT agreements - making binding decisions in mediating disputes (GATT were not binding agreements) - and reducing trade barriers-- 151members - must undergo extreme negotiations to enter WTO - China is one of the newest me

22. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight

23. Amount that a retailer adds to the cost of a product to determine its selling price

24. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.

25. Nonpersonal selling of a particular good or service

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