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Strategic Management Practice Test: Common Competitive Strategies
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Strategic Management Practice Test: Common Competitive Strategies
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25 Questions

1. The marketing emphasis of a company pursuing a broad differentiation strategy usually is to
2. A company attempting to be successful with a broad differentiation strategy has to
3. A company that succeeds in differentiating its product offering from those of its rivals can usually
4. Which of the following is not one of the pitfalls of pursuing a differentiation strategy?
5. A company’s biggest vulnerability in employing a best-cost provider strategy is
6. Successful differentiation allows a firm to
7. The target market of a best-cost provider is
8. Opportunities to differentiate a company’s product offering
9. In which one of the following market circumstances is a broad differentiation strategy generally not well-suited?
10. A broad differentiation strategy generally produces the best results in situations where
11. A competitive strategy of striving to be the low-cost provider is particularly attractive when
12. A competitive strategy predicated on low-cost leadership tends to work best when
13. The competitive advantage of a best-cost provider is
14. For a best-cost provider strategy to be successful, a company must have
15. The biggest and most important differences among the competitive strategies of different companies boil down to
16. A focused low-cost strategy can lead to attractive competitive advantage when
17. A broad differentiation strategy works best in situations where
18. Which of the following is not one of the five generic types of competitive strategy?
19. Achieving a differentiation-based competitive advantage can involve
20. The essence of a broad differentiation strategy is to
21. To succeed with a low-cost provider strategy, company managers have to
22. The competitive objective of a best-cost provider strategy is to
23. Focused strategies keyed either to low-cost or differentiation are especially appropriate for situations where
24. Perceived value and signaling value are often an important part of a successful differentiation strategy because
25. The chief difference between a low-cost provider strategy and a focused low-cost strategy is

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