Home > CompTIA A+ Exam > Quizzes > Consumer Behavior 101 Practice Test: Basics of Consumer Behavior
Consumer Behavior 101 Practice Test: Basics of Consumer Behavior
Fast practice, instant feedback. Timer auto-submits when time’s up.
Avg score: 0% • Most missed: “The societal marketing concept calls on marketers to ________.”
Consumer behavior is the actions and decisions people make when choosing, buying, using, and disposing of a product or service. It's important in marketing because it explains how consumers make decisions about what products to buy, when to buy them, and from whom to buy them.  The consumer decision-making process involves five basic steps: Need recognition Searching and gathering information Considering the alternatives Buying the product or service Post-purchase evaluation  Experts agree that there are four main types of consumer behavior: complex-buying behavior, dissonance-reducing... Show more
Consumer Behavior 101 Practice Test: Basics of Consumer Behavior
Time left 00:00
25 Questions

1. Of the four Ps of the marketing mix, place includes ________.
2. Consumers have more power today than ever before, as seen through their use of intelligent agents"to locate the best prices for products and services. "
3. The internet offers marketers the ability to customize their products, services, and promotional messages to individual consumers, as seen in how Amazon.com sends mass e-mails to all their existing customers telling them about a new promotional offer.
4. Four drivers of successful relationships between marketers and customers are customer value, high levels of customer satisfaction, a strong sense of customer trust, and building a structure that ensures customer retention.
5. The societal marketing concept advocates a short-term perspective in driving for increased market share and quick profits.
6. The adoption of digital technologies has introduced drastic changes into the business environment, including which of the following?
7. Norman dislikes the health insurance plan provided by his employer, but is unwilling to switch to a different health insurer because obtaining private health insurance would be significantly more expensive than the employer-subsidized plan in which he is currently enrolled. With regard to health insurance, Norman is best described as a(n) ________.
8. 'Me too' products are products that lack a unique image or benefit.
9. The production orientation assumes that consumers are mostly interested in product availability at low prices.
10. ________ refers to the development of a distinct image for the product in the mind of the consumer.
11. Companies that put the consumer first"in their business thinking and planning are exhibiting a ________."
12. Of the four Ps of the marketing mix, price includes ________.
13. A ________ strategy is designed to make it in the best interest of customers to stay with a company rather than switch to another company.
14. A personal consumer buys goods for ________.
15. The term consumer behavior describes only the behavior of those who purchase goods and services for their own use.
16. In the consumer decision making process, the ________ stage focuses on how consumers make decisions.
17. Packaging and warranties are elements of which of the four Ps?
18. Kevin's company owns a factory that can produce 1,000 widgets per week. His primary focus is on getting consumers to purchase as many widgets as possible to ensure that he is maximizing his sales relative to his production capacity. Kevin's business is exhibiting the ________.
19. The societal marketing concept calls on marketers to ________.
20. The term consumer behavior"describes two different kinds of consumers: ________ and ________ consumers. "
21. Which of the following is NOT one of the four drivers of successful relationships between marketers and consumers?
22. When Jenny is checking out at the grocery store, she frequently picks up a 20-oz bottle of soda at one of the coolers by the register. She doesn't have a strong preference for Coke or Pepsi, and will just buy whichever happens to be closest. In this instance, Jenny is best described as a(n) ________.
23. A ________ is characterized by the gearing up of manufacturing skills in order to expand production.
24. The focus of the ________ was to sell more of what the manufacturing department was able to produce.
25. Successful product positioning centers around two key principles: developing a unique selling proposition, and communicating the ________.

⚡ Recently practiced quizzes in this topic
Live quiz activity
Comptia A+ Port Numbers CompTIA A+ Windows Command Line A+ Guide To IT Technical Support Glossary CompTIA A+ Certification 802 Exam Practice CompTIA A+ 220-801 Exam A+ Guide To IT Technical Support - Network Hardware CompTIA A+ 220-901 Exam Practice Questions CompTIA A+ 220-901 Practice Questions Comptia A+ 220-902 Exam Terms A+ Guide To IT Technical Support - Hard Drives and Other Storage Devices
 
❤ If you liked Fatskills, consider supporting us by checking out The Life Manuals You Never Got.

🌈  Our mission is to help improve your scores in any subject and exam withonline quizzes, practice tests, study guides, & advice for students. Since 2018.
About | Explore | User Guide | Topics | Subjects | Doubt Solver | Career Aptitude Test | Answers | Free Tools | What Should We Know?
Privacy | Terms |
Without work one finishes nothing. - Ralph Waldo Emerson
© 2026 Fatskills.com

All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks and brands does not imply endorsement.