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Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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Consumer attitudes are a combination of beliefs, emotions, and behavioral intentions about a product or service. They are a key driver of purchasing behavior.  Many factors influence consumer attitudes, including: Personal values and beliefs Social influences Direct experience Marketing and advertising Age Physical, mental, and emotional growth Needs, values, expectations, resources Cultural, traditional, and social conventions Habits Peer groups  Consumers learn attitudes from a variety of sources, including: Word of mouth.  Marketers try to understand and influence their target... Show more
Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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25 Questions

1. In marketing and consumer research, the conative component of the tricomponent attitude model is frequently treated as an expression of the consumer's intention to buy.
2. An example of the ________ function of motivation is for Crest to point out how its new toothbrush is superior to all other toothbrushes in controlling gum disease by removing more plaque.
3. Attitudes are learned from direct experience with the product, word-of-mouth information acquired from others, or exposure to mass-media advertising, the internet and various forms of direct marketing.
4. ________ assess(es) the likelihood of a consumer purchasing a product or behaving in a certain way.
5. The affective component of the tricomponent attitude model is treated by consumer researchers as capturing an individual's direct or global assessment of the attitude object.
6. If new product users internalize positive experiences with the product, it is more likely that they will repeat the behavior and become a satisfied regular user.
7. According to the attitude-toward-object model, the consumer's attitude toward a product is a function of ________.
8. The primary means by which attitudes toward goods and services are formed is through ________.
9. When Advil makes a dramatic assertion that it has product superiority over Tylenol by claiming it lasts longer and is gentler, what attitude change strategy is it using?
10. 'The largest selling brand' and 'the one all others try to imitate' are claims used by companies trying to change attitudes by using the following strategy:
11. Which of the following are considered to be underlying factors that are likely to produce a subjective norm?
12. ________ suggests that attitudes develop as consumers look at and make judgments about their own behavior.
13. If a consumer segment generally holds a positive attitude toward owning the latest designer jeans, then that segment's attitude toward new brands of designer jeans are likely to reflect that orientation. This is an example of the ________ of attitude.
14. The shift from no attitude to an attitude is a result of ________.
15. Bob used PowerPoint to give a presentation to his Consumer Behavior class. The professor was particularly impressed with the clarity of Bob's viewgraphs. Bob attributes his success with the presentation to his skill at using PowerPoint. This is an example of external attribution.
16. Direct-marketing efforts have an excellent chance of favorably influencing target consumers' attitudes because the products and services offered and the promotional messages conveyed are very carefully designed to address the individual segments' needs and concerns.
17. In addition to being inferable from what people say or what they do, attitudes are also directly observable.
18. An extension of the theory-of-reasoned-action model is the ________, which includes an ads the construct of perceived behavioral control, which is a consumer's perception of whether the behavior is or is not within his or her control.
19. According to the ________, to understand consumers' intentions we also need to measure the subjective norms that influence an individual's intention to act.
20. The Elaboration Likelihood Model proposes that consumers' attitudes are changed by two distinctly different routes to persuasion: _________ routes and _________ routes.
21. John is conducting research on American attitudes toward European car brands, particularly Volkswagen, Volvo, Mercedes, and BMW. This research is said to be ________.
22. Which of the following is true of attitudes and their relationship with behavior?
23. If Yoplait decides to point out that their yogurt has more potassium than a banana, which strategy of attitude change are they following?
24. The ________ is designed to account for cases in which the action or outcome is desired but not certain, and reflects the consumer's attempts to consume, whether or not they are successful.
25. According to the attitude-toward-the-ad model, the consumer forms various feelings and judgments as a result of exposure to an ad. If the consumer likes the ad, ________.

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