Home > CompTIA A+ Exam > Quizzes > Consumer Behavior 101 Practice Test: Consumer Learning
Consumer Behavior 101 Practice Test: Consumer Learning
Fast practice, instant feedback. Timer auto-submits when time’s up.
Avg score: 74% • Most missed: “________ produce(s) more initial learning, whereas ________ usually persist(s) l…”
Consumer learning is a process that involves changes in a person's behavior based on their experiences. It can be obtained through reading, discussing, observing, and thinking.  Some elements of consumer learning include: Motivation: The driving force behind learning. Motivation can increase a person's readiness to respond to learning. Cues: Stimulate the direction of motives. Cues are not as strong as motives, but they can influence how a consumer responds to motives.  Consumers learn by means of a trial and error process. Some purchase behaviors result in more favorable outcomes... Show more
Consumer Behavior 101 Practice Test: Consumer Learning
Time left 00:00
25 Questions

1. ________ increases the strength of the association between a conditioned stimulus and an unconditioned stimulus and slows the process of forgetting.
2. Manufacturers of private-label brands try to make their packaging closely resemble the national brand leaders. They are hoping that consumers will engage in ________ and attribute the qualities of the leading national brand to the private-label brand by virtue of their similar packaging appearance.
3. In a consumer behavior context, the previously acquired consumer perception of an existing product is the ________. When consumers try a new product by the same brand because they believe that the new product embodies the same attribute with which the brand's existing products are associated, this is the ________.
4. Early classical conditioning theorists regarded all organisms as relatively passive entities that could be taught behaviors through ________.
5. Learning is pervasive in our lives, but there are two different theories on how people learn – the ________ theories and the ________ theories.
6. Instrumental learning theorists believe that learning occurs through a trial-and-error process, with habits formed as a result of rewards received for certain responses or behaviors.
7. ________ occurs through repeated exposures to a TV commercial and produces changes in consumer behavior prior to changes in the consumer's attitude toward the product.
8. Product information stored in memory tends to be brand based.
9. The basis of ________, in which two brand names are featured on a single product, is to use another product's brand equity to enhance the primary brand's equity.
10. The effectiveness of repetition is independent of the amount of competitive advertising to which the consumer is exposed.
11. Information that is stored ________ in long-term memory is stored according to significant concepts.
12. Cognitive learning theory holds that ________.
13. Greater familiarity with the product category increases cognitive ability and learning during a new purchase decision, particularly with regard to technical information.
14. In ________, the marketer adds related products to an already established brand.
15. If you usually listen to the 6 o'clock news while waiting for dinner to be served, you would tend to associate the news with dinner, and eventually the sound of the 6 o'clock news alone might cause your mouth to water even if dinner was not being prepared. This is known as ________.
16. Gino's Italian Bistro offers all patrons a free after-dinner drink. This is an example of a ________ reward schedule.
17. ________ in ads involves changing some of the aesthetic characteristics of an ad while repeating the same advertising theme. ________ in ads involve changes in advertising content across different versions of an advertisement.
18. When a marketer's goal is long-term repeat buying on a regular basis, a massed learning schedule is preferable.
19. Unexpected message elements pierce consumers' perceptual screens and improve the memorability of an ad when these elements are relevant to the advertising message.
20. Classical conditioning and instrumental conditioning theory are examples of ________.
21. HSBC positions itself as the world's local bank." A recent advertising campaign consisted of about 20 ads centered on the theme that "different values make the world a richer place." HSBC used different cosmetic variations in their ads while repeating the same advertising theme is an attempt to avoid ________."
22. Gloria recently tried a new brand of shampoo that ended up leaving her hair looking matted and greasy. This outcome is an example of negative reinforcement.
23. Extinction, another term for forgetting, involves unlearning behavior due to lack of reinforcement.
24. Learning based on mental activity is called ________.
25. Reinforcement performed before the desired consumer behavior actually takes place is called modeling.

⚡ Recently practiced quizzes in this topic
Live quiz activity
Comptia A+ Port Numbers CompTIA A+ Windows Command Line A+ Guide To IT Technical Support Glossary CompTIA A+ Certification 802 Exam Practice CompTIA A+ 220-801 Exam A+ Guide To IT Technical Support - Network Hardware CompTIA A+ 220-901 Exam Practice Questions CompTIA A+ 220-901 Practice Questions Comptia A+ 220-902 Exam Terms A+ Guide To IT Technical Support - Hard Drives and Other Storage Devices
 
❤ If you liked Fatskills, consider supporting us by checking out The Life Manuals You Never Got.

🌈  Our mission is to help improve your scores in any subject and exam withonline quizzes, practice tests, study guides, & advice for students. Since 2018.
About | Explore | User Guide | Topics | Subjects | Doubt Solver | Career Aptitude Test | Answers | Free Tools | What Should We Know?
Privacy | Terms |
Without work one finishes nothing. - Ralph Waldo Emerson
© 2026 Fatskills.com

All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks and brands does not imply endorsement.