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Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility
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Marketing ethics is the study of ethical considerations in marketing and advertising, while social responsibility is the idea that businesses have obligations to the public and stakeholders. Ethical marketing is a holistic approach that promotes society and the environment while generating profits. It involves balancing honesty, fairness, and social responsibility. Ethical marketing practices can help businesses: Build trust, Improve brand reputation, and Contribute positively to society and the environment.  Social responsibility is concerned with how marketing practices impact society. It... Show more
Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility
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25 Questions

1. Which of the following advertising messages would be considered puffery?
2. Marketers are beginning to blend promotion and program content by positioning a TV commercial so close to the storyline of a program that viewers are unaware they are watching an advertisement until they are well into it. Because this was an important factor in advertising to children, ________ has strictly limited the use of this technique.
3. When Company Y buys radio time on all the local radio stations and plays the same advertisement on all of them, Company Y is engaging in ________.
4. As a result of the increasing criticism directed at product placements as a form of masked advertising, companies are forecast to steadily decrease expenditures on branded entertainment.
5. In most drugstores, less expensive brands of personal care products such as shampoo, dental floss, skin care lotions, and soap come in packages that are extremely similar to instantly recognized and more expensive premium brands of these products, and are deliberately placed right next to them on the shelf. This is an attempt to encourage ________.
6. Which of the following is a masked marketing practice using a disguised communicator?
7. The marketing concept involves ________.
8. Objectionable ads always arise from the negative intentions of marketers.
9. 30-minute commercials that appear to the average viewer as documentaries and therefore command more attentive viewing than obvious commercials would receive are known as ________.
10. Over the course of their interaction with The Knot, a specialty web site for people planning their weddings, future brides and grooms record the home towns, the planned location of the wedding, the wedding date, the ceremony denomination, and the wedding budget. The Knot then provides this information to its advertisers, who are able to tailor their advertising messages to the specific brides and grooms based on what these advertisers already know about them. This is an example of ________.
11. The societal marketing concept advocates a ________.
12. When The Ab Crusher, a new piece of work-out equipment, is advertised in a 30-minute TV slot that is produced to look like a documentary on health and fitness, this is an example of ________.
13. It is argued that stealth marketing will result in increased consumer acceptance of product information.
14. With regard to assortment structure, ________ is/are an issue wherever multiple units of options are involved, such as holiday dinners, toys in play areas, and collectibles and collecting.
15. ________ is a technique that allows marketers to send precisely directed messages to very small audiences on an ongoing basis.
16. By itself, one tasteless ad has little impact on our values. However, cumulatively, such ads may persuade consumers to act unwisely or develop undesirable attitudes.
17. Repeated exposure to very thin ideal"figures in promotional messages leads to negative self-perceptions (particularly in women) and is partially responsible for the increase in eating-related disorders."
18. People are often surprised at how much they consume, showing that they may have been influenced at a basic or perceptual level.
19. Perceptions of a company's lack of social responsibility or unethical marketing strategies rarely has a negative effect on consumer purchase decisions.
20. Parents with complaints about advertising to children should contact ________.
21. The majority of advertisements for ________ appear during nonchildren's programs.
22. Urgent ad-formation is ________.
23. ________ is the self-regulatory group that monitors complaints from companies and consumers regarding truth in advertising and often determines what ads can and cannot state.
24. While many consumers report that they like ecologically friendly products, only about a third actually buy such products, and most consumers don't know which lifestyle changes are the best means to reduce global warming.
25. With regard to assortment structure, ________ is/are relevant for mixed assortments in bowls, buffets, potlucks, or dinner table settings. It may also be relevant in retail contexts.

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