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Consumer Behavior 101 Practice Test: The Family and Its Social Class Standing
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Social class, or socio-economic class (SES), is a term that refers to the groups people are sorted into in society, and the characteristics that are less likely to change, such as the traits, behaviors, knowledge, and lifestyle that one is socialized into by one's family. Social class is determined by education, income, and occupation levels. It can also reflect unequal access to rights, resources, and power in society.  Social class is more important in determining a family's characteristics because socioeconomic levels better define what circles a family is part of. For example, poor... Show more
Consumer Behavior 101 Practice Test: The Family and Its Social Class Standing
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25 Questions

1. Marketers frequently target parents looking for assistance in the task of socializing their children.
2. The relative influence of a husband and wife on a particular consumer decision depends in part on the product or service category.
3. Lower-middle-class consumers' affinity for ________ makes them prime targets for licensed goods.
4. The ________ stage of the basic family unit occurs with the death of one spouse.
5. All affluent consumers share the same lifestyle.
6. Consumers in the ________ stage of the traditional family life cycle are apt to spend their incomes on rent, basic home furnishings, and the purchase and maintenance of automobiles.
7. The birth of the first child marks the transition from the ________ stage to the ________ stage of the traditional family life cycle.
8. Occupation, amount of income, and education are typical variables used as ________ measures of social class.
9. To reach a desired target market, marketers match the socioeconomic profiles of their target audiences to the ________ of selected advertising media.
10. Because of divorce, separation, and out-of-wedlock births, there has been a rapid increase in the number of ________ households in the U.S.
11. Social-class membership serves consumers as a framework or reference for the development of their attitudes and behavior and provides a natural basis for market segmentation for many products and services.
12. ________ encourage children to seek harmony, but are nevertheless open to the children's viewpoint on purchases.
13. ________ is defined as the process by which children acquire the skills, knowledge, attitudes, and experiences necessary to function as consumers.
14. In the context of consumption, it is the difference in ________ that is an important discriminant of social class between people, not the amount of income they earn.
15. Nonfamily households are more numerous than family households.
16. In the subjective measurement approach to social classification, most respondents have a tendency to classify themselves in the ________ class.
17. ________ includes imparting to children the basic values and modes of behavior consistent with the culture.
18. All households are families.
19. The underlying sociodemographic forces that have typically driven the need for an expanded FLC model include ________.
20. A husband and wife and one or more children, together with at least one grandparent living within the household, constitutes a(n) ________.
21. Socialization is best described as ________.
22. A husband and wife and one or more children constitute a(n) ________.
23. Over the past several decades, as a result of families having fewer children, there has been a trend toward children playing a more active role in the family decision-making process.
24. The classic Horatio Alger tale of a penniless young orphan who managed to achieve great success in business and in life is an example of ________.
25. ________ is the process by which consumers endeavor to increase their social standing through conspicuous consumption and possessions.

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