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Digital Marketing Vocabulary
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Digital Marketing Vocabulary
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1. End action rate

2. Winback

3. Cost per mille (cpm)

4. Automated email driven by a certain type of transaction on a web property; for example - an order or email subscription.

5. Sales team has contacted or deems acceptable

6. Reach

7. Marketing is the intersection between the needs of the business and the needs of the customer.

8. A visitor with existing google analytics cookies from a previous visit

9. View through rate (vtr)

10. Multivariate testing

11. Last click attribution

12. A technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Prices for the inventory are determined through bidding. The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory.

13. The total sum of all revenue estimated over the lifetime of a repeat customer; often used as a metric in evaluating the pricing and value of a saas business.

14. An established level of normalcy; in digital marketing - for example - the normal or regular number of unique visitors per day to a website.

15. PUMA

16. Cohort

17. Marketing objective

18. Getting customers or prospects to share your company message with someone else - with the expectation that those people will engage with you

19. Content and communication via social networks like facebook - instagram - and linkedin

20. Cost per click (cpc)

21. The customer acquisition process from awareness to purchase; 5 stages include awareness - interest - consideration - preference - purchase.

22. Observe. Orient. Decide. Act. A teaching tool originating from military training that promotes the use of a constant cycle of learning; in digital marketing - used to instill the use of hypothesizing - experimentation - data capture and measurement - and then re-stating a new revised hypothesis based on information gathered in previous experiments.

23. Describes the links and resources pointing back to your website or page. The strength of your off page seo is often measured by the number of links - the authority of the sources linking back to you - how often others link to you - and the keywords that are used to do so.

24. Online marketing to drive traffic to a website where visitors are asked to indicate interest in a product service by filling out the form - subscribing to an email list - or another action that collects information about the visitor

25. Conversion pixel

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