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International Marketing Practice Test Questions
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International Marketing / Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in order to reach global objectives". (Source: Wikipedia)

Types of international marketing include export, licensing, franchising, joint venture, and foreign direct investment.

International Marketing Practice Test Questions
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25 Questions

1. Ricoh's U.S. copier dealers do not compete with each other because each has its own territory. This type of distribution is
2. When companies believe that, even though countries may differ, the differences can be understood and managed, such firms are
3. Decentralization is likely in the case of
4. . Pull factors refer to —
5. Deflation results in decreasing prices and creates a positive result for consumers, but it puts pressure on everyone in the supply chain to lower costs
6. According to the textbook, international marketing is “the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” The definition fails to recognize:
7. A situation in which the joint moves of two firms can determine how much money each firm can make or lose can be explained using the story of:
8. Which of the following describes the reluctance of the United States to adopt the metric system?
9. The Six Forces framework is based on the principle of:
10. This world organization monitors trade and resolves disputes.
11. This is not a characteristic of Japanese distribution channels.
12. In the context of environmental analysis, 'munificence' means:
13. Conditions that may encourage an organization in a domestic environment to expand are:
14. To reduce the potential compensation obligations under foreign laws on termination of distributors, the exporter should
15. A _________ exists when various companies producing similar products or services work together to control their markets
16. One problem of primary data is
17. Polycentricity usually results in uniform marketing.
18. An overall strategy that involves the firm pouring all of its available resources into one or a select few markets is knows as:
19. Business entities engaged in international business activity are commonly known as-
20. The corporate culture of a firm is more effectively carried to the managers who are
21. When compared to a trading company, an EMC
22. These firms allocate corporate resources without regard to national frontiers and do not hesitate making direct investment abroad.
23. The process of international market selection is typically done by using _________ to enable a quick and relatively low-cost overview of as many markets as possible.
24. When the exporter, expects the importer, to make the payment immediately upon the draft being presented to him is called.
25. Innovations tend to take place in

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