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Principles of Marketing
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Principles of Marketing
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25 Questions

1. Alex is conducting market research to determine ways to extend a product line. After defining the research problem - his next step is to
2. Qualitative research is
3. The diffusion process in marketing refers to
4. The BIG Shoe Company maintains a Web site that sells a variety of shoe brands for big and tall men. The company acts as an intermediary - sending orders to shoe manufacturers that send the shoes to BIG Shoe’s customers. BIG Shoe is a
5. Internal records that provide information for marketing intelligence systems (MIS) include
6. A nonprofit’s customers are
7. The best use of focus groups in new product development is
8. A manufacturer that employs intermediaries in its distribution channel is using
9. Which of the following is an example of a typical industrial distribution channel?
10. All of the following are a host country’s governmental influences on foreign trade EXCEPT the
11. In marketing products - companies want to maximize
12. All of the following are reasons that companies decide to export products EXCEPT to
13. The Cherry Company decides that it needs to get its customers to buy more of its existing candy products. The company is adopting what kind of growth strategy?
14. A cosmetics ad that highlights the wrinkle erasing and skin brightening powers of the product is using what kind of appeal?
15. A company selling Internet - phone - and cable service together is an example of
16. A family in the Full Nest stage of the family life cycle would most likely be shopping for
17. A company advertises it high-end foreign cars with a campaign that shows people turning around and staring as the car drives by. This campaign might be derived from which of Maslow’s levels of basic needs?
18. All of the following are metrics for measuring online ad effectiveness EXCEPT
19. The Jefferson Manufacturing Company buys sheet metal from the same supplier each month. In January - it changes its order to aluminum tubing. This is an example of a
20. Decision support systems can aid market research by
21. A famous designer agrees to the use of his name on a men’s cologne in exchange for a royalty. What kind of business arrangement is this?
22. Individuals or groups within an organization who affect the decision-making process include
23. Influencers are important to marketers for all of the following reasons EXCEPT that influencers
24. In conducting a situation analysis - a company would look at what factors related to the retail customer environment?
25. Customer stability in the maturity phase of the product life cycle is

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