1. When a retailer speaks of accessibility - within the context of reaching a target market - the retailer is referring to the:

2. Vertical marketing channels are typically classified into the following three categories:

3. When taco bell requires its franchisees to purchase all their raw materials and supplies from the franchisor in order for the franchisor to maintain quality control - it is:

4. According to reilly - the _____ is the breaking point at which customers would be indifferent to shopping at either of two cities.

5. Manufacturers usually listen to a retailer's statements about the introduction of new products because retailers are often more knowledgeable about how their consumers will react. Manufacturers understand that retailers possess what type of power in this example?

6. When selecting a retail site - a retailer should not consider the site's:

7. Reilly's law is based on two assumptions - one of which is:

8. _____occurs when a retail chain charges different prices in different geographic areas in order to eliminate competition in those areas.

9. When there are too many stores in a community to yield a fair return on investment - a community is said to be:

10. Selective distribution

11. The _____ act requires companies to notify the government of their intent to merge.

12. Which of the following is an advantage of freestanding retailers?

13. A(n) _____ is when there is no better use for a site than the retail store that is being planned for that site.

14. The major facilitating institution involved in storage is the:

15. A _____ business district is a shopping area that evolves to satisfy consumer convenience - and is located on a major artery of a residential area.

16. Which of the following is not an example of a buyer behavior characteristic?

17. The three main sources of conflict between retailers and their suppliers are:

18. Attempts by a manufacturer to limit the geographical area in which a retailer may resell its products are called _____ restrictions.

19. The retailer's first step in developing a cost- effective way for a retailer to reach its customer with either a traditional store or virtual store is:

20. Bait- and- switch advertising:

21. _____ occurs when two retailers buy an identical amount of "like grade and quality" merchandise from the same supplier but pay different prices.

22. There are actually three strategy decisions to be made when designing an efficient and competitive supply chain: supply chain length - width - and:

23. Not included in the top categories for counterfeit products sold in the united states.

24. Burger blaster claims on its website that it uses only the best beef in making its burgers - unlike burger barn - its largest competitor. Actually - burger blaster and burger barn buy exactly the same type of beef from the same wholesaler - and burger blaster's management knows it. As a result of burger blaster's claims - burger barn's sales fall. Burger blaster is probably guilty of:

25. As a retail executive you are presented with the following index of retail saturation (irs) numbers. As such - which of the following would be the least attractive index of retail saturation number?