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A visualization of the calculations that starts with the total universe of targeted audiences - then measures those who click on a link from marketing content - the click through rate (ctr) - the conversion rate - total conversions - order amount - and revenue.

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1. A visualization of the calculations that starts with the total universe of targeted audiences - then measures those who click on a link from marketing content - the click through rate (ctr) - the conversion rate - total conversions - order amount - and revenue.





 
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