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Digital Marketing Vocabulary
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Digital Marketing Vocabulary
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25 Questions

1. Selecting this match type means you want to be displayed for any searches that include any word in the keyword - in any order (e.g. "women's shoes" would match for "women's heels" - but also "women's rights" - "men's shoes" - "women's snow shoes" - etc.)

2. External website links

3. Cost per mille (cpm)

4. Key performance indicators; metric uses to understand if your marketing effort is helping you reach your marketing objective

5. The average number of pages viewed by a single visitor during a given time period.

6. # opens/# delivered

7. Goal completion rate

8. The order form advertisers fill out to run an ad on a publisher's website

9. Cost per click (cpc)

10. A visualization of the calculations that starts with the total universe of targeted audiences - then measures those who click on a link from marketing content - the click through rate (ctr) - the conversion rate - total conversions - order amount - and revenue.

11. Demand side platform; ad buying technology that interfaces with exchanges for ad buyers

12. Call to action (cta)

13. Getting customers or prospects to share your company message with someone else - with the expectation that those people will engage with you

14. Promotional email

15. What publishers (websites) charge advertisers to advertise on their site

16. SCQA

17. UI

18. The total sum of all revenue estimated over the lifetime of a repeat customer; often used as a metric in evaluating the pricing and value of a saas business.

19. Winback

20. ISP

21. Search engine results page

22. Incremental sales

23. Return on investment (roi)

24. Ad network

25. End action rate

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