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Digital Marketing Vocabulary
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Digital Marketing Vocabulary
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25 Questions

1. External website links

2. Email marketing

3. Marketing channels controlled by external parties that your company pays. Two common types are display advertising and search engine marketing (sem).

4. Lead quality score

5. Content created or curated by the marketer in order to promote the marketer's message to the target audience; owned content typically consists of blog posts and social media posts and images - but should also be applied to any message that proceeds out of the marketer's company and into the target audience - such as email signatures.

6. Cost per lead (cpl)

7. Describes the links and resources pointing back to your website or page. The strength of your off page seo is often measured by the number of links - the authority of the sources linking back to you - how often others link to you - and the keywords that are used to do so.

8. Content and communication via social networks like facebook - instagram - and linkedin

9. Email total rate

10. Customer relationship management (crm)

11. Information resulting from the systematic analysis of data or statistics. In digital marketing - analytics is the information resulting from systematic analysis of data gathered from marketing activity such as email marketing - landing page a/b testing - or google adwords purchases.

12. Email click-through rate

13. The time required for a sales conversion to be completed after the prospect initially becomes aware of the marketer's brand or product.

14. The amount of all orders divided by the total number of orders; used in digital marketing to help calculate the necessary reach - along with ctr and conversion rate.

15. Gamification

16. Marketing is the intersection between the needs of the business and the needs of the customer.

17. Application programming interface; a set of functions an outside party can run in order to build its own third-party services on top of a company's service; a way computers talk to each other when they are owned by different companies; developers build these to talk with ad systems to create and manage ads

18. Domain

19. A group of people - their sources - onsite behavior - and outcomes

20. Specific - measurable step you will take in pursuit of an objective; note that the term goal has a specific meaning in the context of google analytics.

21. How recently a potential customer touched your ad or purchased

22. The total exposure (measured in web users or "eyeballs") of an advertisement or piece of content.

23. Ad network

24. Getting customers or prospects to share your company message with someone else - with the expectation that those people will engage with you

25. Loyalty marketing

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