Application programming interface; a set of functions an outside party can run in order to build its own third-party services on top of a company's service; a way computers talk to each other when they are owned by different companies; developers build these to talk with ad systems to create and manage ads

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1. Application programming interface; a set of functions an outside party can run in order to build its own third-party services on top of a company's service; a way computers talk to each other when they are owned by different companies; developers build these to talk with ad systems to create and manage ads