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Content created or curated by the marketer in order to promote the marketer's message to the target audience; owned content typically consists of blog posts and social media posts and images - but should also be applied to any message that proceeds out of the marketer's company and into the target audience - such as email signatures.

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1. Content created or curated by the marketer in order to promote the marketer's message to the target audience; owned content typically consists of blog posts and social media posts and images - but should also be applied to any message that proceeds out of the marketer's company and into the target audience - such as email signatures.





 
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