Observe. Orient. Decide. Act. A teaching tool originating from military training that promotes the use of a constant cycle of learning; in digital marketing - used to instill the use of hypothesizing - experimentation - data capture and measurement - and then re-stating a new revised hypothesis based on information gathered in previous experiments.

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1. Observe. Orient. Decide. Act. A teaching tool originating from military training that promotes the use of a constant cycle of learning; in digital marketing - used to instill the use of hypothesizing - experimentation - data capture and measurement - and then re-stating a new revised hypothesis based on information gathered in previous experiments.