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Potential customers go through a journey to find a business and become its customers. Typical stages are unaware - aware - consideration - and decision. These stages can also be labeled as awareness - discover - purchase - use - and bond (post-purchase behavior).

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1. Potential customers go through a journey to find a business and become its customers. Typical stages are unaware - aware - consideration - and decision. These stages can also be labeled as awareness - discover - purchase - use - and bond (post-purchase behavior).





 
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