In marketing, lead generation is the initiation of consumer interest or enquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service. (Source: Wikipedia) Lead generation can be divided into two main categories: Outbound lead generation which include direct mail, advertising, cold calling and email marketing. Inbound lead generation includes blogging,SEO, social media, PPC.
In marketing, lead generation is the initiation of consumer interest or enquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service. (Source: Wikipedia)
Lead generation can be divided into two main categories: Outbound lead generation which include direct mail, advertising, cold calling and email marketing. Inbound lead generation includes blogging,SEO, social media, PPC.
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