The entire community is exposed to infection if even a few members defecate in the open. Rising literacy and exposure have helped change attitudes - but 'selling sanitation' remains a huge challenge.____________________________ It is clear that a lot more effort needs to go into the information education campaign (IEC) component of the Swachh Bharat Mission.

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The entire community is exposed to infection if even a few members defecate in the open. Rising literacy and exposure have helped change attitudes - but 'selling sanitation' remains a huge challenge.____________________________ It is clear that a lot more effort needs to go into the information education campaign (IEC) component of the Swachh Bharat Mission.