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Fashion Marketing (India)
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Fashion Marketing (India)
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25 Questions

1. .A successful unit store may open additional locations, to grow into a -------------- unit operation,
2. ------------------- is an assessment of market segment option, the competition, the marketing environment and major trends
3. Expand TQM
4. SWOT ------------ strengths, weatness, opportunities and -----------------------
5. ------------ is created to sell merchadise
6. .---------------------- discount is used to sell merchandise that is out of season
7. ------------------- is the term offer used by the industry to describe online retailing vis the internet.
8. ------------------- is tha trend for manufactures and retailers to expand throughout the world
9. A person employed to create ideas for garments or accessories in the fashion industry is known as -------------------
10. Certain manufactures avoid retailers altogether by mailing their own catalogs directly to the public, called ------------------------
11. The types of discount pricing strategies are popular in the fashion industry 1)--------------------- 2) Seasonal discount
12. ---------------- is the trade name that identifies a certain product made by a particular producer
13. ------------------------ is the character or personality that a store presents to the public
14. ------------- means cut and produce only against orders.
15. --------------------included bags, books, gift wraps, tissue papers and another form of material used to hold the target markets purchases.
16. The wholesale price plus a mark-up covering the retailers operating costs and a profit
17. Media coverage that is not paid for and has a mass audience and a high level of credibility
18. The business of buying fashion merchandise from a variety of resources and reselling it to ultimate consumers-----------------
19. Retailers buy from new resources to obtain fashion newness
20. -------------------- is information given to the public regarding products, policies, personnel, activities or services.
21. Star fixtures --------------
22. -------------------- are manufactures travels that are available nationwide
23. --------------------- indicates when retail orders are completely filled
24. ------------------- is the group of consumers to whom a producer, manufactures or retailer aims products, services and advertising
25. French word for designer workship

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