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FBLA Marketing Test 2
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FBLA Marketing Test 2
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25 Questions

1. What is the first step in planning a market research project?
2. Generally speaking, what is the most effective method of specialized or high-priced consumer goods?
3. How do managers assess organizational satisfaction?
4. Which one of the following models of ethical management style is devoid of ethical principles?
5. Often, businesses may decide not to enter the international market because:
6. Employee dishonesty is one of the risks that businesses experience. Many businesses guarantee protection from losses that result from this kind of risk by:
7. Which management function involves assigning responsibility and authority among various departments or divisions?
8. The first stage of the research process is:
9. The increasing move towards selling directly to customers rather than through intermediaries is known as:
10. If a company is found guilty of deceptive advertising, it may have to pay a fine to:
11. Which one of the following is a benefit to consumers of the exchanges that occur as a result of marketing?
12. The quantity of a product consumers are willing and able to purchase at a specific price is known as:
13. Which of the following is not one of the five basic business management functions?
14. Which one of the following would be classified as a 'quantitative marketing objective'?
15. In lesser-developed nations, American businesspeople are often perceived as arrogant and condescending. If true, this may be the result of:
16. When marketing mixes are prepared for different market segments, the strategy is called ______ marketing.
17. Information that is gathered to address a specific issue or problem at hand is known as:
18. Marketers who view political forces as being beyond their control are taking a _______ response toward these forces.
19. Which one of the following would be considered an external source of a marketing manager's values?
20. The channels of distribution for a service business are:
21. How do agents, such as those involved in real estate transactions, usually make their money?
22. The most difficult challenge facing international marketers is:
23. Information already collected for another purpose that can be used to solve the current problem is:
24. A liability for unpaid wages that are due to an employee for work performed is an example of:
25. Which method of distribution is favored by Dell

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