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FBLA Marketing Test 4
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FBLA Marketing Test 4
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25 Questions

1. All of the following are places to find businesses for sale except:
2. During which stage of the product life cycle will competition enter the market?
3. Because managers have many things going on at once, they need
4. Customers who buy goods to use in their businesses are known as
5. If an item priced at $70.00 is to be marked down by 20%, the markdown dollar amount is:
6. The 'right price is
7. The legal form that offers the most protection to the owner is
8. The ability of goods and services to satisfy human wants is called
9. Which type of survey is usually the most accurate and most often yields the greatest amount of information?
10. Increasing sales, high promotional expenditures, and increasing profits are associated with which stage of the product life cycle?
11. The legal form that offers the most freedom to the owner is:
12. Goods used to produce other goods or services are called
13. Which of the following is NOT usually a major characteristic of a chain of franchised stores?
14. The stage of the product life cycle when the product is introduced is called the
15. Wal-Mart begins a sweepstakes giveaway grand prize of $50,000. What part of the marketing mix is affected?
16. Making innocent exaggerations to sell a product is called
17. The first step in the problem-solving process is to
18. Which of the following is a disadvantage of entering a family-owned business?
19. Contracting out to others for services is called:
20. A copyright protects published and unpublished original work for
21. Using a management approach based on the circumstances is called
22. In pricing, a break even analysis can help a business by
23. Burger King is an example of a legal agreement called a
24. Price strategy revisions must be
25. The characteristics of human populations are called:

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