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FBLA Marketing Test 6
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FBLA Marketing Test 6
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25 Questions

1. A restaurant chain focuses its promotional efforts on the freshness, quality, and great taste of its menu items. The restaurant is positioning its products by
2. A model stock list is used for which category of merchandise?
3. The most effective way to present a product to a potential customer is to
4. Which of the following is not considered as a type of trade promotion?
5. When a business allows their customers to use Visa or MasterCard to buy a product, they are giving the product
6. The primary factor for a business to consider when choosing a distribution channel is
7. 'That dress is made from 100% cotton for easy care. is an example of a sales approach technique called a
8. Which of the following is a goal of an effective pricing strategy?
9. Classifying customers in a given market into smaller groups based on common characteristics is called
10. Effective packaging and labeling is designed to
11. The marking method in which the manufacturer or wholesaler price the merchandise before delivering it to the retailer is known as
12. In the corporate world, a foreign corporation is
13. Socially responsible companies cooperate with government and consumer groups by
14. An intensive distribution strategy involves the distribution of a company's products using
15. The most expensive method used to ship goods is
16. The advertising budget of a local business is 2% of anticipated sales. Last year's sales totaled $500,000 and sales are expected to increase by 10% during the coming year. How much should the business budget for advertising next year?
17. Increased government regulations and restrictions is a major drawback for
18. The activity that allows a business to design marketing programs that increase sales by making products that customers want is known as
19. The broad term used to identify all of the people who have similar needs and wants and have the ability to purchase products to satisfy them is a
20. Intangible items that have monetary value and satisfy personal needs and wants are known as
21. Which of the following is a disadvantage of magazines as an advertising media?
22. Scarcity forces nations to
23. Trade discounts are given by suppliers to
24. A private carrier
25. Which of the following would be considered criteria for selecting a supplier?

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