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Management Information Systems (MIS) Practice Test: E-commerce: Digital Markets, Digital Goods
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Management Information Systems (MIS) Practice Test: E-commerce: Digital Markets, Digital Goods
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25 Questions

1. Selling products and services directly to individual consumers via the Internet best describes:
2. Which of the following was the leading advertising format in 2009?
3. Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.
4. Based on your reading of the chapter, e-commerce is:
5. Which of the following Internet business models does Amazon.com use?
6. Varying a product's price according to the supply situation of the seller is called ________ pricing.
7. How is the Internet and e-commerce causing severe disruption to the existing advertising business model?
8. Reducing the business process layers in a distribution channel is called:
9. Which of the following is not one of the unique features of e-commerce technology?
10. EBay is an example of:
11. The effort required to locate a suitable product is called:
12. A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n):
13. Transaction brokers:
14. The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?
15. Compared to traditional goods, digital goods have:
16. The cost to a merchant of changing the price of a product is called a ________ cost.
17. The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?
18. Which of the following best illustrates the transaction fee revenue model?
19. The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:
20. Information density refers to the:
21. Compared to digital markets, traditional markets have:
22. In which of the following revenue models does a Web site charge a fee for access to some or all of its offerings on a continual, regular basis?
23. Which of the following is not one of the categories of services that are popular for m-commerce?
24. Digital goods are goods that are:
25. You are planning the requirements for a site tracking and reporting system for your company Web site. Which of the following information requirements would not be essential for this function?

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