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Management Information Systems (MIS) Practice Test: Operational Excellence and Customer Intimacy Using Enterprise Applications
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Management Information Systems (MIS) Practice Test: Operational Excellence and Customer Intimacy Using Enterprise Applications
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25 Questions

1. Why is overstocking warehouses not an effective solution for a problem of low availability?
2. Which metric is based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company?
3. Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?
4. A suite of integrated software modules for finance and accounting, human resources, manufacturing and production, and sales and marketing that allows data to be used by multiple functions and business processes best describes:
5. Concurrent supply chains are made possible by which technology?
6. ________ modules use many of the same data, tools, and systems as CRM to enhance collaboration between a company and its selling partners.
7. ________ software deals with employee issues that are closely related to CRM, such as setting objectives, employee performance management, performance-based compensation, and employee training?
8. ________ integrate(s) multiple applications from multiple business functions, business units, or business partners to deliver a seamless experience for the customer, employee, manager, or business partner and provide a greater degree of cross-functional integration than the traditional enterprise applications.
9. Analytical CRM applications:
10. Systems that enable a firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product best describes supply chain ________ systems.
11. A supply chain driven by actual customer orders or purchases follows a ________ model.
12. Customer relationship management systems typically provide software and online tools for sales, customer service, and:
13. A network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers is called a:
14. From your reading of the Severstal case study, the firm implemented new information systems in order to achieve which of the main six business objectives?
15. SFA modules in CRM systems would provide tools for:
16. The business value of an effective supply chain management system includes all of the following except:
17. A company’s organizations and processes for distributing and delivering products to the final customers is the:
18. A build-to-order supply-chain model is also called a ________ model.
19. Which of the following is an important capability for sales processes that is found in most major CRM software products?
20. Customer service modules in CRM systems provide tools for:
21. Which of the following statements about enterprise applications is not true?
22. A ________ is a method of interaction with a customer, such as telephone or customer service desk.
23. Supply chain software can be classified as either supply chain ________ systems or supply chain ________ systems.
24. Which of the following is not true about enterprise systems?
25. The measurement of the number of customers who stop using or purchasing products or services from a company is called:

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