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Organizations previously communicated with their audiences using a __________ model, where messages flowed from the sender to the receiver. Now, they must learn to use a __________ model, where communication flows back and forth between sender and receiver.

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Organizations previously communicated with their audiences using a __________ model, where messages flowed from the sender to the receiver. Now, they must learn to use a __________ model, where communication flows back and forth between sender and receiver.






 
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