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IT For Managers 101 Practice Test: Web 2.0 and Social Media
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IT For Managers 101 Practice Test: Web 2.0 and Social Media
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25 Questions

1. Future Web sites will maximize user experience by increasing performance on each of the following factors except:
2. What business lesson was learned from the United Breaks Guitars video that went viral shortly after it was posted on YouTube?
3. Why do companies create private social networks?
4. Which is not a social media survey metric?
5. Supply chains are __________ because they involve a number of people and organizations that must work together in order to create and deliver goods and services to consumers.
6. How effective was United Airlines (UAL) initial response to the viral threats from David Carroll’s Internet campaign against their poor customer service?
7. In its corporate communications, Facebook is using the term __________ to refer to the global social network and reflect how we are all connected to one another through relationships.
8. Which of the following is a characteristic of Web 2.0?
9. Which is not an example of privacy violations associated with social media and social networking services?
10. YouTube has become a popular way for companies, such as BlendTec, to promote themselves using __________, and often less expensive than traditional advertising efforts.
11. Web 2.0 is also referred to as the __________.
12. The metrics a company uses are determined by their __________.
13. WedMD is one of the popular __________, which are communities organized by interest, such as hobbies, vocations, political parties, and unions.
14. Over 80 percent of companies used LinkedIn as their primary __________.
15. The __________ allows programmers and users to make reference to real-world objects, such as people or chemicals, without concern for the underlying documents in which these things are described.
16. The effectiveness of social media activities are evaluated with __________.
17. Businesses can use online communities as a platform for all of the following except:
18. While we sometimes talk about __________ as a future evolution, in fact, the new web is already here, but standards for tagging information with metadata labels hasn’t gotten very far yet.
19. __________ are effective and inexpensive ways to collect information from customers as well as to send information to them. It also can be used to gather intelligence on competitors.
20. Most large and medium sized companies utilize an Intranet based on __________ technology for internal collaboration and communication, which gives them control of the content.
21. Sending out a paper memo or a mass e-mail from headquarters and expecting a desired response from company employees will __________ because of social media.
22. Traditionally, businesses developed media objectives around various models called __________, which are based on advertising or broadcast approaches to communication.
23. How has Web 2.0 affected people’s attitudes toward the way they want businesses to interact with them?
24. Facebook and other __________ are different from the broader category of online communities in that they usually allow individuals to control who can access information they post to the site.
25. Currently, most Internet content flows freely through networks maintained by __________ that __________ Net neutrality.

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