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BA in Multimedia and Mass Communication (BAMMC) Practice Test: Corporate Communication and PR
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BA in Multimedia and Mass Communication (BAMMC) Practice Test: Corporate Communication and PR
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10 Questions

1. ________is the face of a company
2. ___________ is a deliberate attempt on the part of public relations practitioners to influence the public
3. ______________ marketing allows companies to communicate directly and instantly with their stakeholder, marking a shift from the traditional one-way output of corporate communications, to an expanded dialogue between company and consumer
4. Diffusion theory has __________discrete steps
5. __________________ is the synchronous, interactive, real time exchange of message via a mediated source
6. ___________ is communication that is used primarily to influence an audience and further an agenda, which may not be objective and may be presenting facts selectively to encourage a particular synthesis or perception
7. Corporate Communications use emails, announcements, minutes of meetings, intranet as internal communication platforms
8. Public Relations use the external communications prepared by Corporate Communications to generate a_________________ of the company
9. Internal and external communication tools are used to ________________ important information about an organization's present and future plans.
10. The first rule of crisis management is to ________