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Rub within body copy (subheads and pull quotes) - Should appear on the same page or spread as the words or ideas for the blurb appear - Should appear in proper story order - Break up text and seas of gray to coax or tease reader into copy - Should fo

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1. Rub within body copy (subheads and pull quotes) - Should appear on the same page or spread as the words or ideas for the blurb appear - Should appear in proper story order - Break up text and seas of gray to coax or tease reader into copy - Should fo





 
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