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Brand Management And Digital Marketing
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Brand Management And Digital Marketing
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25 Questions

1. Right branding increases __________ of the product, which should be more than that of the generic product.
2. Testing before launching a product launching a product is known as ....
3. e-Tailing will have to co-exist with __________ retailing.
4. The elasticity of sales to sales promotion is __________ that of advertising
5. A..........is a detailed version of the idea stated in meaningful consumer terms
6. Media planners begin their work by doing media ______________.
7. When the same brand name holds several products in different markets, it is known as the
8. If two different brands are distributed by one company, it is considered under:
9. which is the future of of direct marketing ........
10. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?
11. This type of growth refers to concentrating activities on markets and/or products that are familiar:
12. ______________ advertising affords the marketer the ability to engage the consumer in a direct and personal way.
13. Digital technology is changing the way ______________ relate to products and markets.
14. Gross impressions means
15. NPD Stands for
16. This is something that at some time in the future may destabilize and/or reduce the potential performance of the organization:
17. Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product - usage data in addition to______________ profiles.
18. New media is very cost-effective when compared to the traditional media and is highly ______________.
19. Cyber consumers are not ______________.
20. The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
21. The traditional view of marketing is that the firm makes something and then ________ it.markets
22. marketing buzz means means......
23. Interactive media can be best described as
24. Continuously renewing the difference makes your product ____________
25. --------- defines what the the brand thinks about the consumer, as per the consumer

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