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Consumer Behavior 101 Practice Test: Basics of Consumer Behavior
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Consumer behavior is the actions and decisions people make when choosing, buying, using, and disposing of a product or service. It's important in marketing because it explains how consumers make decisions about what products to buy, when to buy them, and from whom to buy them.  The consumer decision-making process involves five basic steps: Need recognition Searching and gathering information Considering the alternatives Buying the product or service Post-purchase evaluation  Experts agree that there are four main types of consumer behavior: complex-buying behavior, dissonance-reducing... Show more
Consumer Behavior 101 Practice Test: Basics of Consumer Behavior
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25 Questions

1. Companies that put the consumer first"in their business thinking and planning are exhibiting a ________."
2. Matt's Mobile Services has designed a cell phone plan especially for tech-savvy teens who are heavy cell-phone users and live in households earning over $150,000 per year. In tailoring the plan for a specific group of consumers based on their particular needs, Matt's Mobile Services has provided an example of ________.
3. The focus of the ________ was to sell more of what the manufacturing department was able to produce.
4. Emerging digital technologies are allowing consumers to have more power than ever before. This means that now, customers ________.
5. The focus of the ________ is for marketers to know consumers' current needs, and to secure, as accurately as possible, a picture of their likely future needs.
6. To respond to consumers' growing interest in products and services that were more unique and would better satisfy their individual or specific needs and preferences, companies adopted the ________.
7. Most companies today are able to target all the market segments that they have identified through their research.
8. Customer satisfaction is a function of customer expectations.
9. The societal marketing concept calls on marketers to ________.
10. The process of dividing a market into subsets of consumers with common needs or characteristics is known as ________.
11. Organizational consumers include both for profit and non-profit organization.
12. A personal consumer buys goods for ________.
13. A ________ strategy is designed to make it in the best interest of customers to stay with a company rather than switch to another company.
14. The production orientation makes sense in developing countries where the main objective is to make products available to the maximum number of consumers at the lowest prices.
15. Courtney has been looking at laptop computers for a while and has decided to purchase a Dell. Courtney's decision to purchase a Dell signifies her adoption of the product.
16. Gloria always uses Tide laundry detergent and stocks up whenever she sees a sale. As a result, she rarely pays full price for detergent. On the customer profitability pyramid, Gloria is most likely to fall into the ________ tier.
17. The societal marketing concept advocates a short-term perspective in driving for increased market share and quick profits.
18. Once or twice a year, when Estee Lauder runs a particularly good promotion, Candace buys some new make-up. She typically only spends the minimum required to qualify for the promotion. On the customer profitability pyramid, Candace is most likely to fall into the ________ tier.
19. When Gary buys ice cream, he typically buys whichever brand is on sale that week. With regard to ice cream, Gary is best described as a(n) ________.
20. Which of the following is NOT one of the four drivers of successful relationships between marketers and consumers?
21. ________ is defined as the ratio between the customer's perceived benefits and the resources used to obtain those benefits.
22. Small reductions in customer defections produce significant increases in profits for all of the following reasons EXCEPT ________.
23. Which of the following is considered an example of consumer behavior?
24. The production orientation assumes that consumers are mostly interested in product availability at low prices.
25. The sales orientation arose in response to the expanded capacity that was created during the production era.

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