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Consumer Behavior 101 Practice Test: Cross-Cultural Consumer Behavior
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Cross-cultural consumer behavior is the study of how culture influences what consumers choose to purchase, evaluate, and seek. It also examines how cultural values like individualism, indulgence, and uncertainty avoidance impact consumers' buying behavior.  Cross-cultural consumer behavior research is important for global brands that want to succeed in new markets. However, there are some challenges involved, such as: Cultural misinterpretation, Navigating sensitivities and taboos, Language barriers, Access to participants, and Time and cost.  Some challenges of navigating cross-cultural... Show more
Consumer Behavior 101 Practice Test: Cross-Cultural Consumer Behavior
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25 Questions

1. Global pragmatists use a company's global success as an indication of product quality and innovativeness, and are also concerned that the firm acts in a socially responsible manner.
2. The Chevrolet Nova did not sell well in Latin America because the Spanish word Nova means it doesn't run."This is an example of failure due to which of the following of the three P's?"
3. When Snapple failed to reduce the level of sweetness before offering it to the Japanese market, sales came in significantly below anticipated levels. This is an example of failure due to which of the following three P's?
4. The only way consumers gain exposure to different cultures is through their travel, living, and working in foreign countries.
5. According to recent consumer research, which of the following is true of combining global and local marketing strategies?
6. A ________ advertising strategy involves standardization of both the product and the communications program.
7. If the cultural beliefs, values, and customs of specific target countries are found to differ widely then a highly ________ marketing strategy is indicated for each country.
8. A ________ advertising strategy involves customizing either the product or the communications program.
9. There are four major segments in each country with respect to how its citizens view global brands. These include: global citizens, global dreamers, antiglobals, and global agnostics.
10. In general, demographic segments in other nations want to be or act like Americans.
11. American consumers who preferentially select products made in the USA demonstrate high ________.
12. Two nations may use or consume the same product in very different ways or for different purposes. This is an example of which of the following basic research issues in cross-cultural analysis?
13. Country of design, country of assembly, and country of parts are three dimensions that make up country of origin.
14. There are four possible global marketing strategies, one of which is a local strategy, which is offering ________.
15. Consumers worldwide believe that local brands develop new products and breakthrough technologies at a faster pace than global brands.
16. Learning about foreign cultures is called ________.
17. Consumers around the world are increasingly reluctant to try foreign products that are popular in different and far-off places.
18. The Swiss have a reputation for making excellent watches, demonstrating that consumers tend to have an established attitude or preference when it comes to a particular product being made in a particular country.
19. By exposing consumers to unfamiliar and foreign products, international marketing provides a form of ________.
20. Which of the following is true of the middle class in emerging markets?
21. ________, which currently consists of the United States, Canada, and Mexico, provides free market access to more than 440 million consumers.
22. According to recent projections, the middle class will increase in size by 1.8 billion people, of which about one third will be in ________.
23. The formation of the European Union has resulted in the transformation of the European continent into a homogeneous market of people with the same or very similar wants and needs.
24. ________ is a free trade agreement that includes Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, and Nicaragua.
25. When seeking success in a foreign market, it has been suggested that a company should remember the following P's: ________.

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