A marketing campaign will not be successful if the costs of acquiring site visitors and customers are too high. The term used to describe the cost of acquiring a new customer is known as:

Enterprise systems are pieces of software that senior management figures can use to monitor their business' performance. Businesses can then more easily monitor their own productive efficiency, brand exposure and costs, before creating data-driven solutions to progress towards their financial goals.

3 common types of Enterprise Systems are:

Customer Relationship Management
Enterprise Resource Planning
Supply Chain Management Systems