Accepting that a customer has agreed to opt-in to receive further information, with customer profiling the minimum amount of online information that needs to be collected is an e-mail address. What is really required though to decide if the customer is a good potential target for further communications?

Enterprise systems are pieces of software that senior management figures can use to monitor their business' performance. Businesses can then more easily monitor their own productive efficiency, brand exposure and costs, before creating data-driven solutions to progress towards their financial goals.

3 common types of Enterprise Systems are:

Customer Relationship Management
Enterprise Resource Planning
Supply Chain Management Systems