Companies that understand how customers use digital media in their purchase decision buying can develop integrated communications strategies to support their customers at each stage in the buying process. Customers have individual preferences in the ways they use the web depending upon why they need to use it and this web use is known as:

Enterprise systems are pieces of software that senior management figures can use to monitor their business' performance. Businesses can then more easily monitor their own productive efficiency, brand exposure and costs, before creating data-driven solutions to progress towards their financial goals.

3 common types of Enterprise Systems are:

Customer Relationship Management
Enterprise Resource Planning
Supply Chain Management Systems