Using the Internet for relationship marketing involves integrating the customer database with websites to make the relationship targeted and personalised. Through doing this there are many benefits to be gained but which of the below is not an advantage?

Enterprise systems are pieces of software that senior management figures can use to monitor their business' performance. Businesses can then more easily monitor their own productive efficiency, brand exposure and costs, before creating data-driven solutions to progress towards their financial goals.

3 common types of Enterprise Systems are:

Customer Relationship Management
Enterprise Resource Planning
Supply Chain Management Systems