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International Marketing Practice Test Questions
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International Marketing / Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in order to reach global objectives". (Source: Wikipedia)

Types of international marketing include export, licensing, franchising, joint venture, and foreign direct investment.

International Marketing Practice Test Questions
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25 Questions

1. This is not a characteristic of a good test market.
2. This kind of information is collected firsthand to answer specific, current research questions.
3. This kind of product is most likely to require adaptation for overseas markets.
4. __________ suggests spreading the company’s resources in order to gain even small footholds across as many markets as possible
5. While technologies have reduced the negative effect that distance has on trade,
6. In terms of the PESTLE analysis, the liberalizing of international trade and tariff regimes could go in which section or sections?
7. In countries with rapid inflation goods are often sold below their cost of replacement
8. All of the following are actual modes of market-entry EXCEPT:
9. Members of this group charge identical shipping rates. conference line
10. Ricoh's U.S. copier dealers do not compete with each other because each has its own territory. This type of distribution is
11. This world organization monitors trade and resolves disputes.
12. Which of the following is not an International Financial Institution
13. Beatrice Foods may want to give up its U.S. citizenship because of tax advantages abroad.This kind of thinking is
14. This is the feeling within a culture that its values are superior to those of foreign cultures.
15. The head quarters of EU is at
16. Japan’s keiretsu system does not have this characteristic.
17. An agent located near production sources who is hired by a client to buy new products there is known as a(n)
18. Ethnocentric orientation is a predisposition towards —
19. What are most trade policies driven by?
20. Which one is not an international organisation
21. An unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.
22. Different strategies are suitable for different companies depending on their particular situation. This is articulated by the “EPRG Framework”. What are the four options of the EPRG Framework?
23. A situation in which the joint moves of two firms can determine how much money each firm can make or lose can be explained using the story of:
24. The dominant form of the international transportation of merchandise is
25. The concept of quality encompasses many factors, and the perception of quality rests solely with the _____________.

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