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Marketing Practice Test: Product Decisions
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Marketing Practice Test: Product Decisions
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25 Questions

1. The _____ is the element of a brand that cannot be spoken.
2. Procter & Gamble manufactures Tide laundry detergent, the best-selling brand in the United States. But is also offers Tide to Go, which is a stick product consumers can use to clean a spot on their clothing between washings, and small travel packets of Tide detergent. These other products are part of Tide’s product line:
3. Andrea needs to find a kennel for boarding her son’s dogs. There are several different kennels in her community, and Andrea believes all of them to be basically alike. The only feature she is genuinely concerned about is low price. For Andrea, the kennel for boarding dogs would be classified as a(n) _____ product.
4. When Honda automobiles first entered the U.S. market, they were small and not very durable. However, over the years, Honda has modified its automobiles to be one of the most dependable cars on the market. This change in dependability and durability is representative of which type of product modification?
5. When deciding on distribution plans for specialty products, companies generally ensure that the items are:
6. Labeling that is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase is referred to as:
7. The value of company and brand names is referred to as:
8. Which of the following is the best example of a convenience product?
9. The well-known Nike 'swoosh' is an example of
10. A style modification is a(n):
11. The consumer product classification system is based on:
12. A _____ is a name, term, symbol, design, or combination thereof that identifies a seller’s products and differentiates them from competitors’ products.
13. A consumer who consistently and repeatedly purchases the same brand is said to have:
14. The convenience product marketing strategy includes:
15. Compared to the other classifications of consumer products, shopping products are:
16. All of the following are benefits from organizing related items into product lines EXCEPT:
17. Vick’s, Nestlé, Pepsi, and Toyota products are examples of _____ brands because of who owns them.
18. The two types of package labeling in common usage today are:
19. A _____ is the part of the brand that can be spoken.
20. Cover Girl and Revlon are both recognized as leading manufacturers of cosmetics. Both companies have recently introduced cosmetics for the over-50 woman who does not have the same concerns as a 20-year-old. The introductions of these cosmetics are examples of the implementation of a _____ strategy.
21. Procter & Gamble (P&G) is a well-known producer of home and beauty products. Along with home and beauty products, P&G also markets pet products, prescription drugs, and small appliances. This range of products provides the company with product _____.
22. All of the following are examples of products EXCEPT:
23. When Procter & Gamble removed potentially dangerous dyes and chemicals from its Tide detergent product and introduced Tide Free they were making a(n):
24. Changing one or more of a product’s characteristics is called.
25. Target stores sell many premium foods under the name Archer Farms. This brand can only be purchased in Target stores and is an example of a(n) _____ brand.

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