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A paid message in which the sponsor or advertiser is identified. Because the ad is a paid message, the advertiser largely controls the content and design, within the limits specified by the publication or other medium in which he is buying the ad. When doing a text ad in an online newsletter, for instance, the publisher gives a maximum word length or character count which the ad cannot exceed.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. A paid message in which the sponsor or advertiser is identified. Because the ad is a paid message, the advertiser largely controls the content and design, within the limits specified by the publication or other medium in which he is buying the ad. When doing a text ad in an online newsletter, for instance, the publisher gives a maximum word length or character count which the ad cannot exceed.





 
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