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Modern Marketing Glossary
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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing

Modern Marketing Glossary
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25 Questions

1. A program that automatically clicks on paid ads within Google and other search engines to artificially inflated the number of clicks on the ad, costing the advertiser a lot of money, because the ads are pay-per-click.

2. A 15% commission paid to ad agencies that place ads in magazines and newspapers on behalf of the advertisers who are the agency’s clients.

3. A database of consumes who do not want to receive telemarketing calls; telemarketers face substantial fines for phoning people who are on the do not call list.

4. Marketing that targets government employees and officials.

5. Free software you can download from Adobe, which lets you open and read PDF files.

6. A manager employed by an advertiser to take charge of the marketing and advertising of a brand.

7. The identification or name used to access, or log into a computer, network, or site.

8. The rate at which a business loses customers.

9. Music and lyrics used in a commercial. On the TV series Two and a Half Men, Charlie Sheen portrayed a jingle writer. Use of jingles has greatly declined in recent years, replaced by rock or pop music as the background sound.

10. Algorithms automating media buying and ad placement in online newsletters, magazines, social networks, and websites.

11. A presale page, also called a doorway page, is a page the potential customer sees before they arrive on your landing page. The presale page’s objective is to help potential customers decide to make the purchase on their own before they arrive at the landing page. It usually has banners, buttons, or text links directing the potential customer to your landing page.

12. A small gift given free with the purchase of a product.

13. How well people in your target market are aware of your brand and understand what it is about.

14. Second mailing sent to a prospective customer who responded to an ad. Bouncebacks are designed to increase response to the initial mailing of product information. Or, a catalog, order form, or other insert shipped with a customer’s order for the purpose of getting her to place another order.

15. The measure of the size of a newspaper ad. An ad that is two columns wide and three inches deep is six column inches.

16. Testing a promotion before the product is ready to ship. If the test works, the marketer makes or acquires the product and fills orders. If the test fails, the marketer notifies the consumers and returns any payments received.

17. Folding a legal size or larger piece of paper at least twice vertically, so it unfolds like an accordion; for instance, they’re used for brochures.

18. A small undersized book with a trim size of about 3 x 3 inches. Mini-books are underused today, so the novelty of publishing your content in this format can make it stand out.

19. The fees an ad agency charges its clients.

20. A refund of the purchase price of a returned product minus the shipping and handling fee, which is not refunded.

21. A business magazine covering a specific industry, or vertical niche.

22. A file of ads you collect for reference, inspiration, ideas, or to emulate.

23. The process of packing and shipping a product to a customer who has ordered it.

24. A formula originated by Mark Ford for writing copy that resonates with the buyer because you understand her beliefs, feelings, and desires concerning the product and the problem it solves. For instance, many who subscribe to investment newsletters believe big government is bad, feel worried about outliving their retirement savings, and desire greater yield with safety.

25. A file format used to stream video over the Internet.

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