An advertisement that reads and often looks like editorial matter - In other words, like an article. But its purpose is to promote a product. Unlike native advertising, which in appearance mimics an ad, the advertorial can be designed either like an article or an ad. It seems like it is journalism, but actually it is promotion.

1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing