An advertising agency employee who serves as the liaison between the agency and the client. Account executives play different roles depending on the agency, client, and the AE’s personality and skills. In one agency I hired, our account executive was mostly a glad-hander and liaison between me and the agency’s creative and media departments; his key talent was going out to lunch. Other AE’s, they play a more substantial role from formulating marketing plans and advertising schedules to helping the client conceptualize a new ad campaign.

1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing