Alternatives to mainstream media such as prime time TV commercials and advertising in national magazines. Example: advertising on paper place mats in diners and placing your business cards in plastic racks hung in public places, such as entrances to diners and restaurants.

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1. Alternatives to mainstream media such as prime time TV commercials and advertising in national magazines. Example: advertising on paper place mats in diners and placing your business cards in plastic racks hung in public places, such as entrances to diners and restaurants.