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Matching your customer files against a national database of businesses or consumers by adding information from those files to your customer records. For instance, all you may know about your B2B customers is the products they bought. By running your house file against a national database of businesses, you can locate your customer on that database, find more information on him (e.g. number of offices), and append that information to the customer’s record in your house list.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. Matching your customer files against a national database of businesses or consumers by adding information from those files to your customer records. For instance, all you may know about your B2B customers is the products they bought. By running your house file against a national database of businesses, you can locate your customer on that database, find more information on him (e.g. number of offices), and append that information to the customer’s record in your house list.





 
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