An idealized representation of an average customer: including age, gender, employment, education, income, net worth, and other demographics and psychographics attributed to the ideal customer for your firm.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

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1. An idealized representation of an average customer: including age, gender, employment, education, income, net worth, and other demographics and psychographics attributed to the ideal customer for your firm.