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Free content offered to the consumer as an incentive to respond to your e-mail, ad, or other lead-generating promotion. Called a bait piece because it is used as the bait in a marketing campaign to hook the prospect. Also called a lead magnet.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. Free content offered to the consumer as an incentive to respond to your e-mail, ad, or other lead-generating promotion. Called a bait piece because it is used as the bait in a marketing campaign to hook the prospect. Also called a lead magnet.





 
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