A theme for a promotion that is highly creative and is achieved with “out of the box” thinking. Example, a mailing of promoting information on investing in Internet infrastructure companies referred to the backbone network as “a new railroad crossing America.”

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1. A theme for a promotion that is highly creative and is achieved with “out of the box” thinking. Example, a mailing of promoting information on investing in Internet infrastructure companies referred to the backbone network as “a new railroad crossing America.”