Not widely used any more, a card with a series of numbers corresponding to ads in a magazine that have been coded with those numbers. To request sales literature on products, you circle the numbers on the bingo card of the ads featuring products that interest you, then mail back the card to the publisher. In turn, the publisher passes your inquiry along with those of other readers to the appropriate advertisers. There has long been a belief among some marketers that leads coming in from bingo cards are inferior to other leads, such as phone calls from people seeing the ads or visits to the website URLs featured in the ads.

1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing